Creative Direction Paired with Modern Craft
Strategy + Execution
Marketing solutions for small businesses and solopreneurs
I partner with small businesses and solo founders as a fractional marketING PARTNER — stepping in as a strategic leader and a hands-on Implementor when needed.
My work sits at the intersection of clear thinking, good taste, and practical follow-through.
I help you decide what actually matters, then build and run the marketing that supports real business goals.
This is not task-based support or one-off tactics. It’s thoughtful, senior-level marketing without drama.
WHAT I HELP WITH
Marketing Strategy & Prioritization
- Messaging, positioning, and brand clarity
- Content strategy (web, email, social, Print)
- Website structure, SEO foundations, and conversion thinking
- Campaign planning and execution
- Analytics, reporting, and decision support
- Turning ideas into systems that can be maintained
How I work
- Embedded as a fractional Full-Stack Marketing partner
- Comfortable moving between big-picture strategy and day-to-day execution
- Clear scopes, honest recommendations, no performative marketing
- Especially well-suited for lean teams who need Resolution, not noise
Who this is for
- Small businesses and solopreneurs
- Creative-led brands and service providers
- Teams who want marketing that’s intentional, well-designed, and sustainable
- Founders who don’t need hype — they need clarity and momentum
- Available for fractional engagements and defined projects
What Our ClientS Say
“I’ve gotten to know Laura very well over our time and i couldn’t be more proud or appreciative of her. She is an unsung hero, telling a story that inspires through her marketing.”
T. Malzone, New Way Academy
Shop Owner
Who Runs the World? (Not Men, Obviously)
Let’s be honest: the world as we know it has been designed, run, and disastrously mismanaged by men. Not just any men, but the same prototype over and over:
impulsive, ego-driven, allergic to accountability, and often convinced that “common sense” means “whatever feels good to me right now.” Wars, recessions, oil spills, Twitter meltdowns, and policies written with Sharpies—we can thank that brand of leadership for most of it.
Now, imagine if instead of governing by impulse, we led with the wisdom of a perimenopausal woman.
Suddenly, the world looks different.
Our Team
Strategy in Mind, Craft in Hand.
Scaling brands with fractional marketing and creating one-of-a-kind handmade goods from my home studio.
custom-sewn textiles
Gearhead
Portraiture
Senior mechanic
Hand-stamped towel sets
Shop Manager