Hi, I’m Laura hippensteel murray.
My purpose is to build things that matter.
With a foundation in studio art, a MBA in Marketing and over 15 years of hands-on experience, I bring both creative instinct and strategic clarity to everything I create.
I partner with small businesses to develop brands, launch services, and build marketing systems that are grounded in ROI, not guesswork.
In my studio, that same discipline becomes fine art and handcrafted textiles. Each piece is thoughtfully designed and carefully made.
Whether it’s a brand strategy or a piece from my collection, my work is intentional and built with precision.
Strategy + Execution
Marketing solutions for small businesses and solopreneurs
I help small businesses and solo founders move from scattered marketing to focused, well-executed growth as a fractional partner and working creative.
By partnering with small businesses and solo founders, I step in as a strategic leader and a hands-on Implementor when needed.
My work sits at the intersection of clear thinking, good taste, and practical follow-through.
With my guidance, Businesses can decide what actually matters, then build and run the marketing that supports real goals.
This is not task-based support or one-off tactics. It’s thoughtful, senior-level marketing without drama.
WHAT I HELP WITH
Marketing Strategy & Prioritization
- Messaging, positioning, and brand clarity
- Content strategy (web, email, social, Print)
- Website structure, SEO foundations, and conversion thinking
- Campaign planning and execution
- Analytics, reporting, and decision support
- Turning ideas into systems that can be maintained
How I work
- Embedded as a fractional Full-Stack Marketing partner
- Comfortable moving between big-picture strategy and day-to-day execution
- Clear scopes, honest recommendations, no performative marketing
- Especially well-suited for lean teams who need Resolution, not noise
Who this is for
- Small businesses and solopreneurs
- Creative-led brands and service providers
- Teams who want marketing that’s intentional, well-designed, and sustainable
- Founders who don’t need hype — they need clarity and momentum
- Startups that require fractional engagements and defined projects
What MY ClientS Say
“I’ve gotten to know Laura very well over our time and i couldn’t be more proud or appreciative of her. She is an unsung hero, telling a story that inspires through her marketing.”
T. Malzone, New Way Academy
Strategy in Mind, Craft in Hand
Storytelling through one-of-a-kind handmade goods from my home studio
custom-sewn textiles
Gearhead
Portraiture
Senior mechanic
Hand-stamped textiles
Shop Manager