Hi, I’m Laura Hippensteel Murray
A marketing strategist, artist, and lifelong maker.
I help organizations understand who they’re trying to reach, where their marketing is working, and how to build smarter systems for growth. My work focuses on turning scattered marketing efforts into clear strategies that move customers from curiosity to commitment.
My Consulting work typically centers around four core areas:
Clarifying who your real audience is and building a framework for reaching them effectively.
Evaluating how your website and marketing channels are performing, and identifying opportunities to improve engagement and conversion.
looking closely at hoe competitors position themselves so you can decide whether to adapt, differentiate, or change the game entirely.
designing email and account-based marketing structures that help nurture prospects and support the full customer journey.
Why art still matters to my work
Long before I worked in marketing, I was an artist.
I earned a Dual degree in Fine arts and Psychology from the University of Arizona, and my creative practice has included painting, drawing, textile work ,and exhibitions across the western United states.
Art taught me how to observe closely, experiment freely, and communicate visually — skills that translate directly into marketing strategy. Good marketing, like good art, starts with understanding your audience and telling a story that resonates.