Made & Marketed: A substack publication

Marketing strategy, creative process, and the honest truth about running a one-woman show. No fluff.

Made & marketed in Arizona. New post every Wednesday.

A Birthday Letter to My Future Self

A Birthday Letter to My Future Self

Dear 43-year-old me,

I turned 42 last week. The year I spent being 41 was hard. I’d like to remember exactly how hard, because time softens things. It was also the year I stopped waiting for

…
Read Full Post →
He Paid $4.60 for them in the 1950’s.

He Paid $4.60 for them in the 1950’s.

The Carving Tools

The price is written in graphite on the outside of a splintered wooden tool box. $4.60. Sometime in the 1950s, Great Grandpa bought a Millers Falls No. 107 carving tool set. Based on

…
Read Full Post →
The Standards You Doubled

The Standards You Doubled

I’ve been keeping notes.

Not in a dramatic way. Just a running log of dates, direct quotes, and what actually happened afterward. It started because I needed to remember things accurately. It

…
Read Full Post →
I’m Not Yet Where I want to Be.

I’m Not Yet Where I want to Be.

A few days ago I posted this on my Substack Notes:

“I’m not yet at the income level I want to be. I’m saying that out loud because I think more solopreneurs should.

The gap between ‘I left my job’ and

…
Read Full Post →
The Rule of Three

The Rule of Three

There’s a storytelling principle called the rule of three. Three examples make a pattern. Three jokes land a punchline. Three plot points make an arc feel complete.

As it turns out, my life for the

…
Read Full Post →