Marketing strategy, creative process, and the honest truth about running a one-woman show. No fluff.
Made & marketed in Arizona. New post every Wednesday.
Fractional Marketing vs. Marketing Agency
Welp, it’s time to start writing about Marketing again. And I’ve gotta tell you – this topic is one that used to muddy the waters for me a bit, too.
In reality, if you have a small business and are
A Birthday Letter to My Future Self
Dear 43-year-old me,
I turned 42 last week. The year I spent being 41 was hard. I’d like to remember exactly how hard, because time softens things. It was also the year I stopped waiting for
…He Paid $4.60 for them in the 1950’s.
The Carving Tools
The price is written in graphite on the outside of a splintered wooden tool box. $4.60. Sometime in the 1950s, Great Grandpa bought a Millers Falls No. 107 carving tool set. Based on
…Finishing the Story: He Came Home to Say Goodbye
No picture, but… I know what Daniel Hippensteel looked like.
Five feet seven inches tall, dark hair, gray eyes. A farmer from Southampton Township, in Cumberland County, Pennsylvania. Most of the
…The Standards You Doubled
I’ve been keeping notes.
Not in a dramatic way. Just a running log of dates, direct quotes, and what actually happened afterward. It started because I needed to remember things accurately. It
…I’m Not Yet Where I want to Be.
A few days ago I posted this on my Substack Notes:
“I’m not yet at the income level I want to be. I’m saying that out loud because I think more solopreneurs should.
The gap between ‘I left my job’ and
The Rule of Three
There’s a storytelling principle called the rule of three. Three examples make a pattern. Three jokes land a punchline. Three plot points make an arc feel complete.
As it turns out, my life for the
…Finishing the Story, Chapter 3: Kathryn (part 2).
Before Kathryn and John R. Taylor married, John was listed as still living with his parents. I say “still”, because he was 24 at the time. He had completed his education through year three of high
…I tried to draw my great grandmother’s face. I never met her.
This is a Finishing the Story episode. And this one is personal in a way that most of them aren’t.
I inherited a drawing. I’ve inherited a few drawings, though. This one was just a sketch study,
…Finishing the story, Chapter 3: Kathryn (part 1)
Detroit, Michigan. 1929. She was eighteen, pregnant, and living under someone else’s roof when this story picked her up last. Iola, Kathryn, and Judy shared
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