Made & Marketed: A substack publication

Marketing strategy, creative process, and the honest truth about running a one-woman show. No fluff.

Made & marketed in Arizona. New post every Wednesday.

The Rule of Three

The Rule of Three

There’s a storytelling principle called the rule of three. Three examples make a pattern. Three jokes land a punchline. Three plot points make an arc feel complete.

As it turns out, my life for the

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Chapter 3, Kathryn part 2.

Chapter 3, Kathryn part 2.

Before Kathryn and John R. Taylor married, John was listed as still living with his parents. I say “still”, because he was 24 at the time. He had completed his education through year three of high

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Chapter 2, Iola.

Finishing the Story, Chapter 2: Iola.

Portland, Oregon. 1922. By the time Iola Blair Bates files for divorce, she had been in a strained relationship for a decade — the same amount of time that she had been a legal voter in the state of

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Finishing the Story, Chapter 1: Sarah.

Finishing the Story, Chapter 1: Sarah.

Picture it: Wayne County, Michigan. It’s May 24th. The year is 1899. Sarah Jane Cooper Bates is forty-four years old, and she’s just walked into the courthouse and filed for divorce.

The record

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The Jacket in the Photograph

The Jacket in the Photograph

My grandmother and grandfather, 1953.

The Jacket

When I look at this photograph of my grandparents from 1953, my eyes go straight to her jacket.

It’s beautifully tailored, framing her with a clean,

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The Evolution of Torque

The Evolution of Torque

It’s a memory that just hasn’t escaped me in nearly 20 years: the exact moment that I discovered my tools had limits. For me, it was a moment arrived with a sickening, plastic crunch.

I was hunched

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The Sibling Thread

The Sibling Thread

With our 250th Independence Day coming up this weekend, my mind has been wandering more and more to the likeness of old dirt roads, limestone bridges, and early pioneer farmsteads around Cumberland

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