Made & Marketed: A substack publication

The Inheritance

We often think of inheritance in terms of heirlooms or DNA, but for the last few months, I’ve been inheriting “paused moments.” The times when you want to move something forward a

There’s a particular kind of teacher we don’t name while we’re learning from them.

They don’t stand at the front of a room or hand you a syllabus. There’s no moment where you consciously decide: yes,

April was a month I can actually account for. Not in a vague “it was a lot” way. In a real way.

What got built

About six weeks ago I started practicing what I preach. New platforms, new content

Alright, let’s just get it all out in the open air. Literally, because some of this stuff hasn’t seen the light of day for decades. And… I’m not sure if it’s impressive that I’ve hung on to it so

I had been eyeing it for years. Every Christmas Eve when we’d take the trip up I-10 to visit Grandma and Grandpa, it would greet us right when we walked in the door. Little did I know… well,

There’s a version of this story where I position myself as someone who always dreamed of running her own company. Bootstrapped from a vision board. Living the entrepreneurial dream.

That’s not my

When I was growing into my career in the late aughts, I was told – ad nauseum – that the goal is to find a “good job” and climb the ladder. Hell, my parents bought me two pant suits when I neared

Immediate Gratification. I think everyone’s instinct when you start something new is to produce something immediately. Something tangible. Something that shows value. We want to prove we belong

You’re doing the things: posting, emailing, maybe running ads. It’s not showing much for results. Why?

Most B2B marketing fails not because of execution but because of your place.

Place. You know –

Here’s What I Do and Who I’m For

Most small businesses are spread across several platforms, paying for ads that aren’t converting, and wondering why nothing is sticking. That’s the problem I solve.

I’m